My team and I already worked to create something that is attractive and effective, so why reinvent the wheel, right?
Thanks so much for the download! This makes it so much easier to wrangle all my design ideas together. Exactly what I need! Hello Libby! Just wanted to ask, when I open it, I am unable to edit in order to place my info, color palette, etc. Is there a specific way I should be opening the file in photoshop? Thank you so much for sharing this! I obviously want to make sure you are able to work with the file.
Can you shoot me an email to libby libbyco. What is a brand style guide? Below are some examples of the style guides I put together for my branding clients. What you need to include. At the very least you need to include these three things on your sheet: Your logo.
Color palette with Hex numbers. Single page guidelines are very convenient as they literally show everything on one page for the ease of use. Download one-page style guide templates. They include about two dozen of pages that cover everything from the logo mark, to alternative graphics, color scheme, typography, layout and much more. They're much more detailed that style sheets and will definitely help you provide more value. However, if you don't need certain elements—you can just delete pages or move things around and customize it for your specific needs.
Use these minimalist templates, replace the content with your own and either print or save it as a pdf for the client. Design agencies and experienced designers will use only the most professional-looking style guide templates to deliver work to their clients as they want to look professional themselves.
These templates cover all aspects of brand design including: logo, colors, fonts, photography, web design, social media, stationery, packaging and more. They're much more comprehensive that previously mention templates, so if you're going for that pro look—here's the list for you.
They also come in many different file formats : Photoshop, InDesign and Illustrator CC so that you can choose whichever you prefer. If none of the above templates are quite up to your liking—check out this list of the most comprehensive style guide templates I could find on the internet. This list consists of all-inclusive templates that cover all necessary sections and often go beyond just graphics , including also strategy mission, vision, personality, tone of voice etc.
Of course they also cover all aspects of visual branding like: your logo, typography, colors, imagery, composition, illustrations, animations, packaging, web design, icons and more.
They might be a bit pricy, but they often come with full money-back guarantee and future updates for free. You can use different applications to create your style guide, but InDesign templates are the most common. InDesign is the best choice to design and publish multipage documents containing text, vectors, and images—this makes it a perfect software to design your guidelines.
These templates use master pages , paragraph styles , gird system , color swatches and other helpful tools to make your design process fast and enjoyable. When using InDesign, everything can be easily be changed in one location globally and you can instantly publish your document to the cloud or export as a PDF. All of these templates come with InDesign files. Illustrator offers options for developing print and digital designs which makes it still a great option to go for when designing your guidelines document.
For those who work on a branding project using a design-ready Illustrator template is an effective way to introduce the new brand since Illustrator is used for logo design as well. All of these templates come with Illustrator files.
EPS —just add images, vectors and texts and the style guide will be ready to send to your client. Choose any of the above templates to make your branding presentation stand out and look professionally.
Adobe Photoshop is a critical tool for any graphic designer, which makes it super accessible if you don't want to learn how to use proper software like illustrator or InDesign. All of these style guide templates are available in both A4 and US letter sizes, so that you can use them successfully all over the world.
They focus on simple clean style and a strong grid layout which makes it a perfect choice if your brand identity is modern and minimalis t as well. They all come with Photoshop files. PSD —just add your logo, edit the colors and fonts and voila! These templates are created in order to be used by everyone with just basic knowledge of Adobe Photoshop—which makes it very convenient for all graphic designers.
Keynote is an easy to use and standard presentation software on Mac, which makes it a great tool to build your style guide. In my other article on how to create a style guide , I recommend landscape letter size format so that you can use it for both: print and digital. The only downside of using vertical page orientation is the fact that most screens are horizontal laptops, monitors, TVs.
Therefore your style guide might not look as good on screen as it looks in print you will get horizontal bars on full screen. All of the above templates has everything you need to flesh out a fully complete brand style guide. From the color and image guidelines to font choices and logo placement rules, this list of vertical style guide templates has you covered.
If you want to ensure that your guide can be easily viewed in both print and digital, you can even go a step further and opt for specific size A4 or Letter.
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